Rainmaker: Retail Media Insights Analyst

Role Purpose

The Retail Media Insights Analyst plays a key role in supporting the Rainmaker Media team by leveraging Shoprite’s data to analyze media performance and derive valuable insights for campaigns.

This position aids in transforming data into straightforward recommendations that enhance campaign planning and client results. By collaborating closely with the sales team, the analyst helps pinpoint opportunities, monitors campaign performance, and disseminates findings in a manner that informs business decisions.

The ideal candidate is inquisitive, eager to acquire knowledge, and passionate about utilizing data to address challenges and foster client growth within the retail and consumer goods sectors.

Role Description

• Facilitate the collection, analysis, and interpretation of Rainmaker Media data from designated sources (such as internal sales and customer-data platforms, advertising platforms, media monitoring tools, and market research).
• Detect trends, patterns, and areas for enhancement by evaluating media data and campaign effectiveness.
• Ensure the accuracy and reliability of all data utilized to generate insights and analyses.
• Assist the Rainmaker Media team in ensuring that insights and analyses are comprehended, presented, and applied correctly to create incremental impacts on media business growth.
• Collaborate with the Rainmaker Media Sales team and serve as the category insights authority across the client portfolio. Produce actionable insights for categories and brands.
• Provide insights on campaign performance, measurements, and additional post-campaign analyses as inputs for campaign planning and customer lifecycle management.
• Create detailed reports, dashboards, and presentations, delivering comprehensive commentary and recommended actions based on generated insights while communicating key findings to relevant stakeholders.
• Comprehend problem statements and conduct root cause analyses. Present findings in a manner that is easily understandable for business stakeholders.
• Develop insights presentations utilizing a data-driven approach aligned with business objectives and goals.
• Assist in formulating media plans, ensuring they align with campaign objectives and insights related to the target audience.
• Aid in the execution of media measurement frameworks, tagging methodologies, and tracking systems.
• Support and assist with post-campaign analysis and the creation of detailed performance reports, highlighting key takeaways and actionable insights.
• Remain informed about the latest industry trends, media measurement tools, and methodologies to continually improve data analysis capabilities.

Qualifications and Experience

• Degree or Diploma in Business, Marketing, Analytics, or a related field – (essential).
• Over 4 years of experience in a similar role, including buying or category management – (essential).
• Proven hands-on analytics experience - generating actionable insights and conducting data deep-dives - (essential).
• Experience in translating data into easily digestible insights for media sales and client campaign recommendations and presentations - (essential).
• Proficiency in MS Office and CRM software (e.g., Salesforce) - (essential).
• Experience in media analysis, data analytics, or related roles within the advertising or marketing industry - (desirable).
• Proven ability to influence, establish, and maintain strong relationships with management, internal partners, and external clients - (desirable).

Key Competencies and Work Ethic

• Retail Media Insights and Reporting – A solid understanding of retail media processes for data collection, processing, and analysis, enabling the delivery of accurate reports and/or dashboards that meet the needs of the target audience. Demonstrates proficiency in utilizing data visualization tools, developing dashboards, and selecting the most relevant key performance metrics to facilitate insights and decision-making.
• Analytical Thinker and Resourcefulness – Easily grasps new and somewhat complex concepts and information, exploring courses of action to determine the best solution or develop alternatives. Capable of analyzing retail media insights with a desire to deepen understanding of the trends influencing consumer behavior today and in the future.
• Customer Focused – Highly dedicated to the customer and committed to delivering a digitally enhanced customer journey experience.
• Collaborative Partnering – Cultivates meaningful relationships with suppliers across brands, consumer insights, e-commerce, and advanced analytics. Communicates openly, honestly, and directly, and is comfortable providing and receiving constructive feedback. Thinks and acts both independently and collaboratively.
• Communication Skills – Speaks clearly, audibly, and at an appropriate pace while presenting credible arguments in their area of expertise. Writes clearly and concisely, using correct spelling and grammar, and provides points in a straightforward and factual manner. Exhibits a strong command of the English language with exceptional presentation and storytelling skills, effectively articulating ideas and concepts in a creative and significant way.
• Detailed, Organized, and Quality Focused – Has a strong attention to detail, structure, and efficiency. Diligently monitors work processes, tasks, and outputs to ensure accuracy, while independently addressing and correcting any quality concerns.
• Critical Thinker and Independent Problem Solver.
• Time Management, Planning, and Operational Efficiency – Capable of prioritizing a high volume of tasks simultaneously in a fast-paced, unpredictable environment. Able to manage multiple tasks efficiently and effectively while maintaining organization and strong time and planning management.
• Adapting and Responding to Change – Adjusts to a dynamic, fast-paced environment; embraces ambiguity; modifies interpersonal style to suit various people or situations.
• Staying Up to Date with Global Media Trends and Insights.

Our Group and all its operating companies are committed to fostering, embracing, and maintaining a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enhance our organization. A place where everyone matters and feels included.

We are dedicated to Employment Equity when recruiting both internally and externally.

Please note that by responding to this application and providing your personal information, you confirm your explicit and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliated companies to process your personal information for the purpose of considering your application for this position. All personal information provided to the Company will be utilized and/or retained solely for the purposes for which it is collected, after which it will be permanently destroyed. Your information will only be retained if required by law or if you have consented to the Company retaining such information for an extended period.

If you do not hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be securely destroyed in accordance with South African legislation.