Brand Manager: Checkers Adjacent Brands (Shoprite Group Marketing) at ShopriteX

Brand Manager: Checkers Adjacent Brands (Shoprite Group Marketing)

Role Purpose: The Brand Manager will be pivotal in shaping and executing the company's marketing strategy, taking charge of managing and implementing marketing campaigns that facilitate the growth and expansion of the company’s products and services. This position will work closely with the Marketing Manager to create, develop, and deploy impactful marketing campaigns across various channels and platforms. Additionally, the Brand Manager will oversee the e-CRM execution, assess the effectiveness of campaigns, compile post-campaign reports, and offer suggestions for ongoing enhancements. Furthermore, the Brand Manager will keep abreast of emerging trends and insights to pinpoint opportunities for advancing the eCommerce marketing strategy.

Key Responsibilities:

• Collaborate with the Marketing Manager and other departments to create, develop, and execute Company content and materials across various media channels and platforms (both traditional and digital).
• Manage the e-CRM execution, ensuring proper tracking and addressing any issues that arise.
• Oversee all necessary approvals from key stakeholders within the organization.
• Coordinate with media agencies in crafting marketing campaigns, ensuring that the objectives, requirements, budget, and timelines are effectively communicated.
• Evaluate and monitor the efficacy of all Company content and materials to confirm that campaigns are functioning as intended.
• Prepare post-campaign reports or dashboards that illustrate the outcomes and effectiveness of each campaign, providing recommendations for continuous improvement in the eCommerce marketing landscape.
• Assist the Marketing Manager in formulating and executing eCommerce marketing strategies (i.e., Paid Media Strategy and Social Media Strategy).
• Support the Marketing Manager in the implementation of social media and paid media strategies, along with the relevant analytics.
• Continuously refine and enhance marketing processes and identify opportunities to elevate the eCommerce marketing strategy.
• Identify, establish, and enforce best practices for advertising campaign setup, optimization, measurement, and reporting.
• Stay informed on the latest market trends and contribute insights and ideas to support ongoing enhancement.

Qualifications and Experience:

• Bachelor's Degree in Marketing, Business, or a related field – (essential).
• 3+ years of experience in digital marketing – (essential).
• 3+ years of marketing experience in retail or a similar business sector – (essential).
• Familiarity with e-CRM systems – Email (Everlytic, MailChimp or similar), SMS, push notifications, and in-app messaging – (preferred).
• Experience with paid media, targeting, and audience engagement – (preferred).
• Background in managing social media platforms and channels – (preferred).

Key Competencies and Work Ethic:

• Brand Management Skills: Capable of executing a brand plan and guidelines, while utilizing brand knowledge to measure and report on brand effectiveness. Understands the principles of proactive brand building.
• Customer Focus: Deeply passionate about the customer, with a keen interest in the latest consumer products and trends aimed at enhancing customer experiences.
• Self-Motivated: A driven independent worker with high energy and enthusiasm.
• Stakeholder Engagement: Proficient in networking and establishing relationships with internal stakeholders, agencies, and client contacts.
• Collaborative Team Player: Works efficiently across functions and as part of a multidisciplinary team. Capable of fostering strong, professional relationships with both internal and external stakeholders.
• Innovative Problem Solver: Thinks creatively and demonstrates sound judgment, making prompt decisions and generating both immediate and long-term solutions that facilitate workflow and meet deadlines.
• Analytical Mindset: Possesses strong analytical skills, able to evaluate insights, interpret trends affecting consumer behavior now and in the future. Capable of synthesizing new information to derive insights, while actively exploring viable solutions. Develops integrated channel plans with a customer-centric approach, aligning initiatives to business outcomes and understanding how to measure success effectively.
• Business Acumen: Comprehends business principles within the media landscape and leverages insights to uncover opportunities and deliver value.
• Planning and Organization: Plans, organizes, and executes functions, practices, and procedures to achieve business objectives effectively while managing time efficiently.
• Pressure Management: Skilled in managing, prioritizing, and balancing multiple demands in a dynamic, high-pressure environment.
• Results-Oriented: Sets ambitious goals for oneself while remaining focused and diligently working to meet and exceed expectations within quality standards.
• Adaptability: Comfortable with change and responsive to varying requests.

Our Group and its operating companies are dedicated to fostering, embracing, and maintaining a diverse workplace that values the unique talents, perspectives, backgrounds, and capabilities that enrich our organization. A space where everyone is valued and feels included.

We are committed to Employment Equity in our recruitment processes, both internally and externally.

Please note that by responding to this application and sharing your personal information, you provide your explicit and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliated companies to process your personal information for consideration of your application for this position. All personal information you submit will be utilized solely for the purposes for which it was collected and will subsequently be permanently destroyed. Your information will only be retained if legally required or if you have consented to its retention for an extended duration.

If you do not receive a response from us within 14 days, please consider your application unsuccessful. Any personal data collected during the application process will be securely destroyed, in accordance with South African legislation.